As a genuine, fun loving, and caring makeup artist Heidi Denha aspires to help women feel and look beautiful. Her cosmetic career began at Macy’s where she learned about prescriptives and cosmetics and MAC where she focused on cosmetic sales and her artistry. A couple of years later Heidi felt stagnant and was hungry to do more. The timing couldn’t be more perfect when she was approached by her friends looking to open up a salon. She quit MAC and began to rent her own space to start her own business. Her strong work ethic, focus and a ‘not taking shortcuts to get to the top’ attitude built a loyal client base. Her savvy business sense led her to recognize a trend where her clients would inquire about products used to achieve their look. Heidi D. Cosmetics was established when she expanded her business with a custom line of lipsticks, blushes and bronzers. Her mission continues to be her passion to build long and trusting relationships with her clients while showing them how to enhance their beauty through makeup so they feel gorgeous and confident every day.